Feasibility What?
A feasibility study is performed
by a company when they want to know whether a project is possible given certain
circumstances. Feasibility studies are undertaken under many circumstances – to
find out whether a company has enough money for a project, to find out whether
the product being created will sell, or to see if there are enough human
resources for the project. A good feasibility study will show the strengths and
deficits before the project is planned or budgeted for. By doing the research
beforehand, companies can save money and resources in the long run by avoiding
projects that are not feasible.
The Many Types
- Technical
Feasibility –
Does the company have the technological resources to undertake the
project? Are the processes and procedures conducive to project success?
- Schedule
Feasibility –
Does the company currently have the time resources to undertake the
project? Can the project be completed in the available time?
- Economic
Feasibility – Given the financial resources of the
company, is the project something that can be completed? The economic
feasibility study is more commonly called the cost/benefit analysis.
- Cultural
Feasibility –
What will be the impact on both local and general cultures? What sort of
environmental implications does the feasibility study have?
- Legal/Ethical
Feasibility –
What are the legal implications of the project? What sort of ethical
considerations are there? You need to make sure that any project
undertaken will meet all legal and ethical requirements before the project
is on the table.
- Resource
Feasibility –
Do you have enough resources, what resources will be required, what
facilities will be required for the project, etc.
- Operational
Feasibility – This measures how well your company
will be able to solve problems and take advantage of opportunities that
are presented during the course of the project
- Marketing
Feasibility –
Will anyone want the product once its done? What is the target
demographic? Should there be a test run? Is there enough buzz that can be
created for the product?
- Real
Estate Feasibility –
What kind of land or property will be required to undertake the project?
What is the market like? What are the zoning laws? How will the business
impact the area?
- Comprehensive
Feasibility –
This takes a look at the various aspects involved in the project –
marketing, real estate, cultural, economic, etc. When undertaking a new
business venture, this is the most common type of feasibility study
performed.
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