Ecommerce Marketing Strategies
- Market Affiliation – The ecommerce site will use banner ads or referrals from better-known websites to guide prospective customers to their page.
- SEO – Increasing organic searches is always a good idea for e-stores, as it can drive relevance and popularity up at once.
- Email Marketing – This is a great way to reach out to current customers, sending them offers and promotions to keep them interested and loyal.
- PPC – This is a viable option. You can pay other websites to advertise on their site, and they will get paid each time a customer clicks on your link.
- Display Advertising – It is a great option for busy sites. You can create images and links that will end up in a clear view of the buyer, providing them with visual stimuli that encourage them to check you out.
Top Ecommerce Companies
- Amazon, Inc. – Founded in 1994 in Seattle by Jeff Bezos, Amazon, since then, has become a familiar name when it comes to online shopping. This online store today has the most significant revenue in the world, but its origins were humble.
- Jingdong – This online store is operating from Beijing and is considered to be the first of three major Chinese companies. Challenged by the renowned company – Alibaba, Jingdong obtained over a quarter of a billion registered users till 2018. The company was established in 1998 and started its online trading six years later. Today, the business flourishes with its high tech delivery system which comprises of robots, AI, and a fleet of drones.
- Alibaba Group Holding LTD. – Jack Ma, having been rejected from more than 30 job posts in the early 1990s, started producing websites for businesses with his wife and a friend. His business expanded exponentially, and in the year 1999, Alibaba Group was established, the world’s largest retailer of present-day, serving in more than 200 countries.
- eBay Inc. – It is one of the first prosperous dot-com bubble companies that outlined online shopping. The company was established in San Jose, California, in 1995, and its most unique feature is the online auction feature, besides a conventional buy-it-now shopping option.
- Rakuten Inc. -Rakuten is a Japanese e-commerce company that originated in 1997. They serve Japan’s largest online bank, in addition to online shopping and credit card payments.
- B2W Companhia Digital – It is a Brazilian based online retail firm. B2W Companhia Digital owns a market share of 50%. It was incepted in 2006 and is highly competitive as it holds numerous online ecommerce websites.
- Zalando – It is the first European company and is having its headquarters in Berlin. It comprises of the online stores that sell fashion items, such as apparel and shoes.
- Groupon – American e-commerce marketplace started in Chicago in 2008, reshaped the idea of group discount in online shopping. It connects its subscribers to local businesses in one of 500 cities worldwide.
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