Friday, September 11, 2020

Answer out for Google Digital Unlocked Certifications 2020-21 / by 124 Study

September 11, 2020  ,  No comments




Fundamentals Of Digital Marketing: Module 1/26
The Online Opportunity


Question 1

 The Increased Use of The Internet Presents A Lot Of Potential For Which Types Of Businesses?
Answer: All Businesses

 Question 2

 Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?
Answer: Creating A Business Listing In Online Local Directories


Question 3


Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website?


Answer: Browsing Your Product Pages And Reviewing The Frequently Asked Questions Page


Question 4


What Is A Key Benefit Of Having An Online Presence For A Business?
Answer:  Being Visible When People Search For A Business Like Yours



This blog contains all the answers of Google Digital Unlocked of all 26 modules and final examination answers. If you are looking for final exam answer, you can find them below the answer of 26th module question. Please fill your answers correctly, if you did a mistake once then you cannot skip to quiz again in the same module without completing the topic. 



Fundamentals Of Digital Marketing: Module 2/26
Your First Steps In Online Success





Question 1


Which Tool Helps You Measure The Success Of Your Website?
Answer: Analytics

Question 2

 Which Of The Following Statements Is True When It Comes To Taking A Business Online?
 Answer: Use Analytics To Make Informed Decisions

Question 3

 Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?
Answer: E-commerce

Question 4
Which Of The Following Statements Is True When Marketing Your Business Online?
Answer: Social Media Is A Great Way To Engage Your Audience



Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.




Fundamentals Of Digital Marketing: Module 3/26
Build Your Web Presence



Question 1
Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business?
Answer: Mobile Apps Enable Your Customers To Purchase Your Products Without Being On Your Website

Question 2
What Is A Web Server?
Answer: A Computer Connected To The Internet With Software That Allows It To Host All The Components Of Your Website


Question 3
Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.
Answer: Hyperlink


Question 4
Which Of The Following Is Something You'll Probably Want To Exclude From Your Website?
Answer: A Lot Of Deep Scientific Information And Detailed Statistics


Question 5
Which Of The Following Is An Example Of A 'call To Action' On A Website?
Answer: A ‘get Directions To Our Store’ Button Which When Clicked, Redirects To A Map Displaying Directions To The Store Based On The Customer’s Current Address


Question 6
What Should You Consider When Developing Your Website Content?
Answer: What Your Customers Are Looking For



Fundamentals Of Digital Marketing: Module 4/26
Plan Your Online Business Strategy




Question 1
What Is The First Step In Creating An Online Business Strategy?
Answer: Identifying Business Goals

Question 2
What Is The Purpose Of The 'see, Think, Do, Care' Framework?
Answer: To Help A Business Understand The Customer Journey Online

Question 3
Why Is Optimizing Customer Touchpoints Online Beneficial For Businesses?
Answer: It Provides Customers With Value Every Time They Come Into Contact With A Brand, Helping Build Trust

Question 4
Once You've Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-term Online Strategy?
Answer: Incorporate It Within Marketing Materials Across All Channels To Help Raise Customer Awareness

Question 5
What Type Of Information Can KPIs Provide?
Answer: Long-term Projections




Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.

Fundamentals Of Digital Marketing: Module 5/26
Get Started with Search



Question 1
 Why Are Search Engines A Great Place For A Business To Be Found?
Answer: People Who Search Are Actively Looking For Information, Products Or Services

Question 2
What Technology Do Search Engines Use To 'crawl' Websites?
Answer: Bots

Question 3
Which Of The Following Can Help A Search Engine Understand What Your Page Is About?
Answer: The Title Tag

Question 4
Fill in The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________.
Answer: The Search Results Page

Question 5
Which Of These Is An Important Factor In The Paid Search Auction System?
Answer: How Relevant Your Ads Are

Question 6
Which Of These Can Google Search Console Help You To Do?
Answer: It Helps You Understand Which Keywords People Are Searching For On Google




Fundamentals Of Digital Marketing: Module 6/26
Get Discovered With Search


Question 1
Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines?
Answer: Site Popularity



Question 2
 What Should Be The First Step Of A Structured Seo Plan?
Answer: Keyword research


Question 3
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Answer:  bid value

Question 4
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Answer: Long-tail keywords
Question 5

Which of the following would be an ideal goal for an SEO plan?
Answer:  Increasing how many relevant people visit your website




FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7/26
Make search work for you


Question 1
Which of the following page titles would be most suitable for a website page describing a store's return policy?
Answer: [Company Name’s] Return Policy

Question 2
Which of the following is a good way to get other websites to link to your site?
Answer: Building relationships with similar sites

Question 3
When expanding a business internationally, which of the following is most important to provide on your website?
Answer:  Products and delivery details in the correct currency


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8/26
Be noticed with search ads

Question: 1
Search engine marketing can also be called what?
Answer: Pay-per-click advertising

Question 2
In an SEM auction, your Quality Score is based on which aspect of your ad?
Answer: Relevance

Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.
Answer: Keyword

Question 4
What should your search ad have in order to promote more clicks?
Answer: A call to action



FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9/26
Improve your search campaigns

Question 1
Which of the following is a benefit of using relevant ads and landing pages?
Answer: Higher ad positions on the search results page

Question 2
When it comes to search ads, which description best describes 'negative keywords'?
Answer: Keywords that are excluded from a campaign

Question 3
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Answer: Exact Match

Question 4
What can conversion tracking in search help you measure?
Answer: How many people visiting your site from a search ad end up completing a purchase



Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 10/26
Get noticed locally



Question 1
How can you improve a business's visibility to people located near you geographically?
Answer: Make sure your phone number, address and business hours are easy to find

Question 2
Which of the following is an example of a local search?
Answer: "bike shop near me"

Question 3
Which of the following is a benefit of registering your business in online local listings?
Answer: Increased likelihood of being discovered through search engines

Question 4
Which three pieces of information are essential to include first in your local directory listing?
Answer: Business name, business address, telephone numbers





FUNDAMENTALS OF DIGITAL MARKETING: MODULE 11/26
Help people nearby find you online

Question 1
Which of the following factors help search engines determine if your business is local?
Answer:  Location details on the website, quality content and how mobile friendly the website is

Question 2
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Answer: Because local users tend to use their mobile devices when they’re out of the house

Question 3
Which of the following can help you gain visibility in search engines?
Answer:  Adding relevant content that highlights the location of your business




FUNDAMENTALS OF DIGITAL MARKETING: MODULE 12/26
Get noticed with social media




Question 1
Which of the following can businesses achieve by using social media?
Answer: Attract new audiences

Question 2
Fill in the blank: Businesses should focus on social media platforms with _______.
Answer: A relevant audience

Question 3
Which of the following is an example of a social media goal?
Answer: Drive more traffic to your store

Question 4
Which details should you look to include on a business profile page on social media?


Please drop your valuable feedback in comment section. Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.





FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13/26
Deep dive into social media



Question 1
A robust social media plan includes which of the following?
Answer: A long-term schedule identifying when to post content

Question 2
What is the best way to put your social content in front of people who don't already follow you?
Answer: Use paid promotion to reach new audiences

Question 3
What can social media analytics tools help you measure when assessing campaign results?
Answer: Whether the visitor clicked on a paid ad or organic listing

Question 4
Which of the following is a pitfall when using social media for business?
Answer: Not having the resources to respond to comments and questions in a timely manner



FUNDAMENTALS OF DIGITAL MARKETING: MODULE 14/26
Discover the possibilities of mobile
Question 1
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Answer:  Optimise your site 
Question 2
What does responsive design mean?
Answer:  Your website will adapt to suit whichever device it is being viewed on

Question 3
When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
Answer:  Performance and usability

Question 4
What can a business use to send messages to users who have already downloaded their app?
Answer : Push Notification


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15/26
Make mobile work for you
Question 1

When considering how mobile users will search for your business, which types of keywords should you focus on?
Shorter keywords and phrases

Question 2
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Answer:  The site works on different mobile devices

Question 3
Which of the following can be used to target an audience when using some social media ads?
Answer:  People’s relationship status

Question 4
When making video content for your display ads, what is most important to ensure?
Videos are relevant, short and include a CTA



FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16/26
Get started with content marketing
Question 1
Which of the following is an accurate definition of what a content marketing campaign involves?
The creation and promotion of online materials with the goal of increasing interest in a product or service

Question 2
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'
Answer:  Audience segmentation

Question 3
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.
Answer:  Educate

Question 4
Which of the following best describes why approaches to writing need to be adapted for online content?
Answer:  Online readers have a reduced attention span, due to being flooded with information

Question 5
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
Answer:  Creating a content calendar

Question 6
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Answer:  Session duration


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17/26
Connect through email

Question 1
Which of the following will you need to start an email marketing programme?
Answer:  A way to collect people’s email addresses

Question 2
Which of the following is a common feature of email marketing platforms?
Answer:  A feature allowing users to unsubscribe from your emails

Question 3
Which of these is a good practice to keep in mind when sending emails to your contacts?
Answer:  Run an A/B test on your subject line to determine which one works best

Question 4
If the open rate of your emails seems low, which of the following could help you fix that?
Adjust the subject line of your email

Question 5
Which of the following statements is true when it comes to running email campaigns for a business?
Answer:  There’s no need to use sponsored ads within your email marketing



Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 18/26
Advertise on other websites

Question 1
If you own a film blog, which type of customer can you expect to reach with display advertising?
Answer: People who haven't read your blog before but are interested in your subject
Question 2
Fill in the blank: The ads on search engines are usually made up of ________.
Answer: Text
Question 3
When using search engine marketing, where can your ads appear?
Answer: Only on search engines
Question 4
When setting up display advertising campaigns, who can you target?
Answer:  People who speak different languages




FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19/26
Deep dive into display advertising

Question 1
 In what way can display advertising be effective?
Answer: It drives traffic to your website

Question 2
 Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
Answer: The cost of each ad you publish

Question 3 
Which of the following is true when purchasing ad placements on an advertising network?
Answer: The network provides data on the click-through-rate

Question 4
If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
Answer: Retargeting with a display ad that has a discount coupon

Question 5
What is the first step of display retargeting?Answer: Defining your audience


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20/26
Make the most of video



Question 1
\When incorporating videos into a digital strategy, which of the following tactics provides value to customers?Answer: Publishing a how-to video on their website

Question 2
What can using video as part of your online presence help you create?
Answer: A channel to engage with customers

Question 3
Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
Answer: Creativity, planning and any budget
Question 4
Using videos in email marketing and social media is an effective way to do what?Answer: Engage and grow your audience 

Question 5
How can you take advantage of video for your product/services without actually making a video?Answer: Advertise on other people's videos

 Question 6
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Answer: Consider updating your preview images, titles or description.

Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.



FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21/26
Get started with analytics




Question 1
Fill in the blank: Website analytics can tell you _____________.Answer: What time of day your website gets the most traffic

Question 2
Analytics can give you immediate valuable information about which type of customers?Answer: Previous and current customers

Question 3If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?Answer: How many people visiting your site book a room with you
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22/26Find success with analytics
Question 1Most web analytics tools can tell you what information about the user?Answer: Their location, type of device they're using and pages visited Question 2Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.Answer: Tweak the ad's copy and analyse the results
Question 3Which section of Google Analytics can tell you whether visitors have found your website via social media?Answer: Acquisition
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23/26
Turn data into insights
Question 1Which type of data relates to a metric that can be represented with a number?Answer:Quantitative Question 2What makes the data cycle useful?Answer: It helps you make the most of the data collected from marketing activities Question 3Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.Answer: 'Why'Question 4Which of the following is a benefit of using spreadsheets?Answer: Vast quantities of data can be stored, sorted and analysed quicklyFUNDAMENTALS OF DIGITAL MARKETING: MODULE 24/26Build your online shop
Question 1What would be beneficial to include on a product description page?Answer: Reviews of the product
Question 2Which of the following is an advantage of e-commerce?Answer: Low operational costs
Question 3To an owner or administrator, what is a functional benefit of having an online store?
Answer: It provides a backend system with order management
Question 4What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
Answer: Third-party payment processing
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 25/26
Sell more online
Question 1Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Answer: Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
Question 2What is an example of product merchandising?
Answer: Displaying very specific, featured products on your home page
Question 3Which of the following statements is true when describing how retargeting ads workAnswer: Once a user visits your site, the code drops an anonymous browser cookie

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26/26
Expand internationally
Question 1What is the best way to translate the content on your website for a new market?
Answer: Native speakers
Question 2Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Answer: Keyword planning tools
Question 3When adapting your website for customers who speak a different language, what should you do?Answer: Translate your content with consideration to particular words and phrases
Question 4Which of the following is primarily meant to target new customers online?Answer: Search advertising
Question 5What should a business do first, when considering going into a new market?Answer: Determine its ability to deliver products and review all tax and legal information
Question 6When selling to people in different countries, what payment form should you consider using if you aren't already?
Answer: Paypal or Worldpay
Question 7Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
Answer: The legal and tax considerations in that market
Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.
Certification exam
You've aced every tutorial in the Digital Unlocked. Ready to graduate? Take the final exam to earn your certificate.
Take a business online


Question 1What's the biggest challenge for most businesses when going online?
Answer: Developing a plan
Question 2When looking to advertise a new business online, what is one of the major benefits of display adsAnswer: They can come in many different formats
Question 3When considering whether to have a web presence for your business, which of the following is not a major factor?
Answer: How long you’ve been in business
Question 4You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touch point could you use to take advantage of this insight?
Answer: Social media
Question 5
Which are the first steps you should consider when constructing an online business strategy?\Answer: Create goals and identify a USP
Make it easy for people to find a business on the web
Question 6What is the term we use to describe how search engines categorize each piece of content?
Answer: Indexing
Question 7Fill the blank: 'Search engines _________ the internet to discover content.'
Answer: crawl
Question 8When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
Answer: Find more opportunities

Question 9There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
Answer: The quality of links is important, not the quantity
Question 10Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Answer: Write some great content they will find useful

Question 11Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
Answer: relevance

Question 12When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Answer: Above them

Question 13What is the most important thing to consider when optimising a search engine marketing campaign
Answer: Increasing the relevance of the keywords, ads, and landing page
Question 14Which search query would trigger an ad based on this keyword: [London portrait photographer]?
Answer: London portrait photographer

Reach more people locally, on social media or on mobile
Question 15Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
Answer: Local Search
Question 16When looking to promote your products and services locally, what are the benefits of using search engine ads?
Answer: You can target ads to a specific geographic area

Question 17Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?
Answer: Engaging & Inviting

Question 18Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Answer: Your audience’s interests
Question 19With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Answer: Site speed and usability
Question 20Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?
Answer: Optimised for different devices

Question 21Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Answer: Refining their content marketing strategy as they go, taking into account available data and metrics
Reach more customers with advertising
Question 22When it comes to email marketing, what do we mean by the term A/B testing?Answer: A/B testing means splitting your audience and sending each of them a different variation of your email
Question 23Which form of targeting would you use to display ads to people who have previously visited your website?
Answer: Retargeting
Question 24Which of the following is a benefit of search advertising over display advertising?
Answer: Search advertising is shown to customers who are searching for your specific terms
Question 25Which of the following is the most accurate analogy for a display advertising network?
Answer: A marketplace between online publishers and advertisers
Question 26How can your business benefit from video without making one yourself?
Answer: Advertising on other people's videos
Question 27If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Answer: Update the description to tell people more about the video

Question 28When using analytics programmes on your website, which of these do not fall under the category of a dimension?
Answer: The time a user spends on the site
Question 29When using analytics on your website, what do we mean by the term 'conversion'?
Answer: The act of a user completing a goal
Question 30When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Answer: Find insights that can help you identify where to make improvements
Question 31How do you handle data in analytics to gain greater insights into our audience's behaviour?
Answer: Segment

Question 32When creating a presentation based on lots of data, what principle should you bear in mind?
Answer: Tailor your approach to your audience in order to tell a better story

Question 33Why should you avoid focusing on collecting as much data as possible?
Answer: The right information, at the right time, is more valuable

Sell products or services online
Question 34When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Answer: Ensure images are of a high quality
Question 35When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Answer: Set up a web-based money transfer software like PayPal
Question 36If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Answer: Retargeting

Question 37Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
Answer: hierarchical
Take a business global
Question 38If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
Answer: Translated but also locally adapted for the audience
Question 39Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
Answer: accessible | supply chain | legal
Question 40Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?Answer: use online tools to help you understand where there’s a strong demand for your products
Hope you guys all get the certificate. Good luck and feel free to comment if you need answers in PDF format than you can leave your email address below. I will send you the answers in PDF format 

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Fundamentals Of Digital Marketing: Module 1/26
The Online Opportunity


 Question 1

 The Increased Use of The Internet Presents A Lot Of Potential For Which Types Of Businesses?
Answer: All Businesses

 Question 2

 Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?
Answer: Creating A Business Listing In Online Local Directories


Question 3


Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website?


Answer: Browsing Your Product Pages And Reviewing The Frequently Asked Questions Page


Question 4


What Is A Key Benefit Of Having An Online Presence For A Business?
Answer:  Being Visible When People Search For A Business Like Yours



This blog contains all the answers of Google Digital Unlocked of all 26 modules and final examination answers. If you are looking for final exam answer, you can find them below the answer of 26th module question. Please fill your answers correctly, if you did a mistake once then you cannot skip to quiz again in the same module without completing the topic. 



Fundamentals Of Digital Marketing: Module 2/26
Your First Steps In Online Success





Question 1


Which Tool Helps You Measure The Success Of Your Website?
Answer: Analytics

Question 2

 Which Of The Following Statements Is True When It Comes To Taking A Business Online?
 Answer: Use Analytics To Make Informed Decisions

Question 3

 Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?
Answer: E-commerce

Question 4
Which Of The Following Statements Is True When Marketing Your Business Online?
Answer: Social Media Is A Great Way To Engage Your Audience



Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.

Fundamentals Of Digital Marketing: Module 3/26
Build Your Web Presence



Question 1
Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business?
Answer: Mobile Apps Enable Your Customers To Purchase Your Products Without Being On Your Website

Question 2
What Is A Web Server?
Answer: A Computer Connected To The Internet With Software That Allows It To Host All The Components Of Your Website


Question 3
Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.
Answer: Hyperlink

Question 4
Which Of The Following Is Something You'll Probably Want To Exclude From Your Website?
Answer: A Lot Of Deep Scientific Information And Detailed Statistics

Question 5
Which Of The Following Is An Example Of A 'call To Action' On A Website?
Answer: A ‘get Directions To Our Store’ Button Which When Clicked, Redirects To A Map Displaying Directions To The Store Based On The Customer’s Current Address


Question 6
What Should You Consider When Developing Your Website Content?
Answer: What Your Customers Are Looking For



Fundamentals Of Digital Marketing: Module 4/26
Plan Your Online Business Strategy




Question 1
What Is The First Step In Creating An Online Business Strategy?
Answer: Identifying Business Goals

Question 2
What Is The Purpose Of The 'see, Think, Do, Care' Framework?
Answer: To Help A Business Understand The Customer Journey Online

Question 3
Why Is Optimizing Customer Touchpoints Online Beneficial For Businesses?
Answer: It Provides Customers With Value Every Time They Come Into Contact With A Brand, Helping Build Trust

Question 4
Once You've Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-term Online Strategy?
Answer: Incorporate It Within Marketing Materials Across All Channels To Help Raise Customer Awareness

Question 5
What Type Of Information Can KPIs Provide?
Answer: Long-term Projections




Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.

Fundamentals Of Digital Marketing: Module 5/26
Get Started with Search



Question 1
 Why Are Search Engines A Great Place For A Business To Be Found?
Answer: People Who Search Are Actively Looking For Information, Products Or Services

Question 2
What Technology Do Search Engines Use To 'crawl' Websites?
Answer: Bots

Question 3
Which Of The Following Can Help A Search Engine Understand What Your Page Is About?
Answer: The Title Tag

Question 4
Fill in The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________.
Answer: The Search Results Page

Question 5
Which Of These Is An Important Factor In The Paid Search Auction System?
Answer: How Relevant Your Ads Are

Question 6
Which Of These Can Google Search Console Help You To Do?
Answer: It Helps You Understand Which Keywords People Are Searching For On Google




Fundamentals Of Digital Marketing: Module 6/26

Get Discovered With Search

Question 1
Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines?
Answer: Site Popularity



Question 2
 What Should Be The First Step Of A Structured Seo Plan?
Answer: Keyword research

Question 3
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Answer:  bid value
Question 4
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Answer: Long-tail keywords
Question 5
Which of the following would be an ideal goal for an SEO plan?
Answer:  Increasing how many relevant people visit your website




FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7/26
Make search work for you

Question 1
Which of the following page titles would be most suitable for a website page describing a store's return policy?
Answer: [Company Name’s] Return Policy

Question 2
Which of the following is a good way to get other websites to link to your site?
Answer: Building relationships with similar sites

Question 3
When expanding a business internationally, which of the following is most important to provide on your website?
Answer:  Products and delivery details in the correct currency


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8/26
Be noticed with search ads

Question 1
Search engine marketing can also be called what?Pay-per-click advertising

Question 2
In an SEM auction, your Quality Score is based on which aspect of your ad?
Answer: Relevance

Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.
Answer: Keyword

Question 4
What should your search ad have in order to promote more clicks?
Answer: A call to action



FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9/26
Improve your search campaigns

Question 1
Which of the following is a benefit of using relevant ads and landing pages?
Answer: Higher ad positions on the search results page

Question 2
When it comes to search ads, which description best describes 'negative keywords'?
Answer: Keywords that are excluded from a campaign

Question 3
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Answer: Exact Match

Question 4
What can conversion tracking in search help you measure?
Answer: How many people visiting your site from a search ad end up completing a purchase



Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 10/26
Get noticed locally
Question 1
How can you improve a business's visibility to people located near you geographically?
Answer: Make sure your phone number, address and business hours are easy to find

Question 2
Which of the following is an example of a local search?
Answer: "bike shop near me"

Question 3
Which of the following is a benefit of registering your business in online local listings?
Answer: Increased likelihood of being discovered through search engines

Question 4
Which three pieces of information are essential to include first in your local directory listing?
Answer: Business name, business address, telephone numbers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 11/26
Help people nearby find you online

Question 1
Which of the following factors help search engines determine if your business is local?
Answer:  Location details on the website, quality content and how mobile friendly the website is

Question 2
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Answer: Because local users tend to use their mobile devices when they’re out of the house

Question 3
Which of the following can help you gain visibility in search engines?
Answer:  Adding relevant content that highlights the location of your business

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 12/26
Get noticed with social media

Question 1
Which of the following can businesses achieve by using social media?
Answer: Attract new audiences

Question 2
Fill in the blank: Businesses should focus on social media platforms with _______.
Answer: A relevant audience

Question 3
Which of the following is an example of a social media goal?
Answer: Drive more traffic to your store

Question 4
Which details should you look to include on a business profile page on social media?


Please drop your valuable feedback in comment section.Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13/26
Deep dive into social media

Question 1
A robust social media plan includes which of the following?
Answer: A long-term schedule identifying when to post content

Question 2
What is the best way to put your social content in front of people who don't already follow you?
Answer: Use paid promotion to reach new audiences

Question 3
What can social media analytics tools help you measure when assessing campaign results?
Answer: Whether the visitor clicked on a paid ad or organic listing

Question 4
Which of the following is a pitfall when using social media for business?
Answer: Not having the resources to respond to comments and questions in a timely manner


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 14/26
Discover the possibilities of mobile
Question 1
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Answer:  Optimise your site 
Question 2
What does responsive design mean?
Answer:  Your website will adapt to suit whichever device it is being viewed on

Question 3
When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
Answer:  Performance and usability

Question 4
What can a business use to send messages to users who have already downloaded their app?
Answer : Push Notification

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15/26
Make mobile work for you
Question 1

When considering how mobile users will search for your business, which types of keywords should you focus on?
Shorter keywords and phrases

Question 2
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Answer:  The site works on different mobile devices

Question 3
Which of the following can be used to target an audience when using some social media ads?
Answer:  People’s relationship status

Question 4
When making video content for your display ads, what is most important to ensure?
Videos are relevant, short and include a CTA


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16/26
Get started with content marketing
Question 1
Which of the following is an accurate definition of what a content marketing campaign involves?
The creation and promotion of online materials with the goal of increasing interest in a product or service

Question 2
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'
Answer:  Audience segmentation

Question 3
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.
Answer:  Educate

Question 4
Which of the following best describes why approaches to writing need to be adapted for online content?
Answer:  Online readers have a reduced attention span, due to being flooded with information

Question 5
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
Answer:  Creating a content calendar

Question 6
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Answer:  Session duration


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17/26
Connect through email
Question 1
Which of the following will you need to start an email marketing programme?
Answer:  A way to collect people’s email addresses

Question 2
Which of the following is a common feature of email marketing platforms?
Answer:  A feature allowing users to unsubscribe from your emails

Question 3
Which of these is a good practice to keep in mind when sending emails to your contacts?
Answer:  Run an A/B test on your subject line to determine which one works best

Question 4
If the open rate of your emails seems low, which of the following could help you fix that?
Adjust the subject line of your email

Question 5
Which of the following statements is true when it comes to running email campaigns for a business?
Answer:  There’s no need to use sponsored ads within your email marketing



Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 18/26
Advertise on other websites

Question 1If you own a film blog, which type of customer can you expect to reach with display advertising?Answer: People who haven't read your blog before but are interested in your subjectQuestion 2Fill in the blank: The ads on search engines are usually made up of ________.Answer: TextQuestion 3When using search engine marketing, where can your ads appear?Answer: Only on search enginesQuestion 4When setting up display advertising campaigns, who can you target?Answer:  People who speak different languages
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19/26
Deep dive into display advertising

Question 1In what way can display advertising be effective?Answer: It drives traffic to your website
Question 2Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

Answer: The cost of each ad you publishQuestion 3Which of the following is true when purchasing ad placements on an advertising network?Answer: The network provides data on the click-through-rateQuestion 4If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?Answer: Retargeting with a display ad that has a discount couponQuestion 5What is the first step of display retargeting?Answer: Defining your audience
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20/26
Make the most of video
Question 1When incorporating videos into a digital strategy, which of the following tactics provides value to customers?Answer: Publishing a how-to video on their websiteQuestion 2What can using video as part of your online presence help you create?
Answer: A channel to engage with customers
Question 3Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.Answer: Creativity, planning and any budgetQuestion 4Using videos in email marketing and social media is an effective way to do what?Answer: Engage and grow your audience 
Question 5How can you take advantage of video for your product/services without actually making a video?Answer: Advertise on other people's videos Question 6When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?Answer: Consider updating your preview images, titles or description.

Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.



FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21/26
Get started with analytics
Question 1Fill in the blank: Website analytics can tell you _____________.Answer: What time of day your website gets the most traffic
Question 2Analytics can give you immediate valuable information about which type of customers?Answer: Previous and current customers
Question 3If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?Answer: How many people visiting your site book a room with you
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22/26Find success with analytics
Question 1Most web analytics tools can tell you what information about the user?Answer: Their location, type of device they're using and pages visited Question 2Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.Answer: Tweak the ad's copy and analyse the results
Question 3Which section of Google Analytics can tell you whether visitors have found your website via social media?Answer: Acquisition
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23/26
Turn data into insights
Question 1Which type of data relates to a metric that can be represented with a number?Answer:Quantitative Question 2What makes the data cycle useful?Answer: It helps you make the most of the data collected from marketing activities Question 3Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.Answer: 'Why'Question 4Which of the following is a benefit of using spreadsheets?Answer: Vast quantities of data can be stored, sorted and analysed quicklyFUNDAMENTALS OF DIGITAL MARKETING: MODULE 24/26Build your online shop
Question 1What would be beneficial to include on a product description page?Answer: Reviews of the product
Question 2Which of the following is an advantage of e-commerce?Answer: Low operational costs
Question 3To an owner or administrator, what is a functional benefit of having an online store?
Answer: It provides a backend system with order management
Question 4What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
Answer: Third-party payment processing
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 25/26
Sell more online
Question 1Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Answer: Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
Question 2What is an example of product merchandising?
Answer: Displaying very specific, featured products on your home page
Question 3Which of the following statements is true when describing how retargeting ads workAnswer: Once a user visits your site, the code drops an anonymous browser cookie

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26/26
Expand internationally
Question 1What is the best way to translate the content on your website for a new market?
Answer: Native speakers
Question 2Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Answer: Keyword planning tools
Question 3When adapting your website for customers who speak a different language, what should you do?Answer: Translate your content with consideration to particular words and phrases
Question 4Which of the following is primarily meant to target new customers online?Answer: Search advertising
Question 5What should a business do first, when considering going into a new market?Answer: Determine its ability to deliver products and review all tax and legal information
Question 6When selling to people in different countries, what payment form should you consider using if you aren't already?
Answer: Paypal or Worldpay
Question 7Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
Answer: The legal and tax considerations in that market
Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.
Certification exam
You've aced every tutorial in the Digital Unlocked. Ready to graduate? Take the final exam to earn your certificate.
Take a business online


Question 1What's the biggest challenge for most businesses when going online?
Answer: Developing a plan
Question 2When looking to advertise a new business online, what is one of the major benefits of display adsAnswer: They can come in many different formats
Question 3When considering whether to have a web presence for your business, which of the following is not a major factor?
Answer: How long you’ve been in business
Question 4You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touch point could you use to take advantage of this insight?
Answer: Social media
Question 5
Which are the first steps you should consider when constructing an online business strategy?\Answer: Create goals and identify a USP
Make it easy for people to find a business on the web
Question 6What is the term we use to describe how search engines categorize each piece of content?
Answer: Indexing
Question 7Fill the blank: 'Search engines _________ the internet to discover content.'
Answer: crawl
Question 8When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
Answer: Find more opportunities

Question 9There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
Answer: The quality of links is important, not the quantity
Question 10Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Answer: Write some great content they will find useful

Question 11Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
Answer: relevance

Question 12When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Answer: Above them

Question 13What is the most important thing to consider when optimising a search engine marketing campaign
Answer: Increasing the relevance of the keywords, ads, and landing page
Question 14Which search query would trigger an ad based on this keyword: [London portrait photographer]?
Answer: London portrait photographer

Reach more people locally, on social media or on mobile
Question 15Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
Answer: Local Search
Question 16When looking to promote your products and services locally, what are the benefits of using search engine ads?
Answer: You can target ads to a specific geographic area

Question 17Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?
Answer: Engaging & Inviting

Question 18Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Answer: Your audience’s interests
Question 19With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Answer: Site speed and usability
Question 20Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?
Answer: Optimised for different devices

Question 21Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Answer: Refining their content marketing strategy as they go, taking into account available data and metrics
Reach more customers with advertising
Question 22When it comes to email marketing, what do we mean by the term A/B testing?Answer: A/B testing means splitting your audience and sending each of them a different variation of your email
Question 23Which form of targeting would you use to display ads to people who have previously visited your website?
Answer: Retargeting
Question 24Which of the following is a benefit of search advertising over display advertising?
Answer: Search advertising is shown to customers who are searching for your specific terms
Question 25Which of the following is the most accurate analogy for a display advertising network?
Answer: A marketplace between online publishers and advertisers
Question 26How can your business benefit from video without making one yourself?
Answer: Advertising on other people's videos
Question 27If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Answer: Update the description to tell people more about the video

Question 28When using analytics programmes on your website, which of these do not fall under the category of a dimension?
Answer: The time a user spends on the site
Question 29When using analytics on your website, what do we mean by the term 'conversion'?
Answer: The act of a user completing a goal
Question 30When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Answer: Find insights that can help you identify where to make improvements
Question 31How do you handle data in analytics to gain greater insights into our audience's behaviour?
Answer: Segment

Question 32When creating a presentation based on lots of data, what principle should you bear in mind?
Answer: Tailor your approach to your audience in order to tell a better story

Question 33Why should you avoid focusing on collecting as much data as possible?
Answer: The right information, at the right time, is more valuable

Sell products or services online
Question 34When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Answer: Ensure images are of a high quality
Question 35When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Answer: Set up a web-based money transfer software like PayPal
Question 36If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Answer: Retargeting

Question 37Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
Answer: hierarchical
Take a business global
Question 38If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
Answer: Translated but also locally adapted for the audience
Question 39Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
Answer: accessible | supply chain | legal
Question 40Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?Answer: use online tools to help you understand where there’s a strong demand for your products
Hope you guys all get the certificate. Good luck and feel free to comment if you need answers in PDF format than you can leave your email address below. I will send you the answers in PDF format 

Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.




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Fundamentals Of Digital Marketing: Module 1/26
The Online Opportunity



















Fundamentals Of Digital Marketing: Module 2/26
Your First Steps In Online Success















Fundamentals Of Digital Marketing: Module 3/26
Build Your Web Presence












Fundamentals Of Digital Marketing: Module 4/26
Plan Your Online Business Strategy












Fundamentals Of Digital Marketing: Module 5/26
Get Started with Search













Fundamentals Of Digital Marketing: Module 6/26

Get Discovered With Search









FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7/26
Make search work for you








FUNDAMENTALS OF DIGITAL MARKETING: MODULE 14/26






FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16/26














Question 1If you own a film blog, which type of customer can you expect to reach with display advertising?Answer: People who haven't read your blog before but are interested in your subjectQuestion 2Fill in the blank: The ads on search engines are usually made up of ________.Answer: TextQuestion 3When using search engine marketing, where can your ads appear?Answer: Only on search enginesQuestion 4When setting up display advertising campaigns, who can you target?Answer:  People who speak different languages
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19/26
Deep dive into display advertising

Question 1In what way can display advertising be effective?Answer: It drives traffic to your website

Question 2Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

Answer: The cost of each ad you publishQuestion 3Which of the following is true when purchasing ad placements on an advertising network?Answer: The network provides data on the click-through-rateQuestion 4If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?Answer: Retargeting with a display ad that has a discount couponQuestion 5What is the first step of display retargeting?Answer: Defining your audience
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20/26
Make the most of video
Question 1When incorporating videos into a digital strategy, which of the following tactics provides value to customers?Answer: Publishing a how-to video on their websiteQuestion 2What can using video as part of your online presence help you create? Question 3Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.Answer: Creativity, planning and any budgetQuestion 4Using videos in email marketing and social media is an effective way to do what?Answer: Engage and grow your audience 

Question 5How can you take advantage of video for your product/services without actually making a video?Answer: Advertise on other people's videos Question 6When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?Answer: Consider updating your preview images, titles or description.
Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.



FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21/26
Get started with analytics
Question 1Fill in the blank: Website analytics can tell you _____________.Answer: What time of day your website gets the most traffic
Question 2Analytics can give you immediate valuable information about which type of customers?Answer: Previous and current customers
Question 3If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?Answer: How many people visiting your site book a room with you
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22/26Find success with analytics
Question 1Most web analytics tools can tell you what information about the user?Answer: Their location, type of device they're using and pages visited Question 2Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.Answer: Tweak the ad's copy and analyse the results
Question 3Which section of Google Analytics can tell you whether visitors have found your website via social media?Answer: Acquisition
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23/26
Turn data into insights
Question 1Which type of data relates to a metric that can be represented with a number?Answer:Quantitative Question 2What makes the data cycle useful?Answer: It helps you make the most of the data collected from marketing activities Question 3Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.Answer: 'Why'Question 4Which of the following is a benefit of using spreadsheets?Answer: Vast quantities of data can be stored, sorted and analysed quicklyQuestion 5: If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?Heat map
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 24/26Build your online shop
Question 1What would be beneficial to include on a product description page?Answer: Reviews of the product

Question 2Which of the following is an advantage of e-commerce?Answer: Low operational costs

Question 3To an owner or administrator, what is a functional benefit of having an online store?

Answer: It provides a backend system with order management

Question 4What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Answer: Third-party payment processing

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 25/26
Sell more online
Question 1Which of the following is a sign that customers are having trouble using a particular device to make purchases?

Answer: Analytics shows you have a lot of mobile visitors, but very few purchases through mobile

Question 2What is an example of product merchandising?

Answer: Displaying very specific, featured products on your home page

Question 3Which of the following statements is true when describing how retargeting ads workAnswer: Once a user visits your site, the code drops an anonymous browser cookie


FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26/26
Expand internationally
Question 1What is the best way to translate the content on your website for a new market?

Answer: Native speakers

Question 2Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

Answer: Keyword planning tools

Question 3When adapting your website for customers who speak a different language, what should you do?Answer: Translate your content with consideration to particular words and phrases

Question 4Which of the following is primarily meant to target new customers online?Answer: Search advertising

Question 5What should a business do first, when considering going into a new market?Answer: Determine its ability to deliver products and review all tax and legal information

Question 6When selling to people in different countries, what payment form should you consider using if you aren't already?

Answer: Paypal or Worldpay

Question 7Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

Answer: The legal and tax considerations in that market

Found any mistakes/unanswered questions? Please help us to improve by letting us know in the comment section.

Answer: Developing a plan

Answer: How long you’ve been in business

Answer: Social media

Question 5

Answer: Indexing

Answer: crawl

Answer: Find more opportunities

Answer: The quality of links is important, not the quantity

Answer: Write some great content they will find useful

Answer: relevance

Answer: Above them

Answer: Increasing the relevance of the keywords, ads, and landing page

Answer: London portrait photographer

Answer: Local Search

Answer: You can target ads to a specific geographic area

Answer: Engaging & Inviting

Answer: Your audience’s interests

Answer: Site speed and usability

Answer: Optimised for different devices

Answer: Refining their content marketing strategy as they go, taking into account available data and metrics

Answer: Search advertising is shown to customers who are searching for your specific terms

Answer: A marketplace between online publishers and advertisers

Answer: Advertising on other people's videos

Answer: Update the description to tell people more about the video

Answer: The time a user spends on the site

Answer: The act of a user completing a goal

Answer: Find insights that can help you identify where to make improvements

Answer: Segment

Answer: Tailor your approach to your audience in order to tell a better story

Answer: The right information, at the right time, is more valuable

Answer: Ensure images are of a high quality

Answer: Set up a web-based money transfer software like PayPal

Answer: Retargeting

Answer: hierarchical

Answer: Translated but also locally adapted for the audience

Answer: accessible | supply chain | legal

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