Google Analytics for Beginners Assessment 4 Answers 2020-21

1. Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term

2. Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

utm_adgroup
utm_source
utm_medium
utm_content

3. To quickly generate campaign tags, what tool should be used?
The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector

4. Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

www.googlemerchandisestore.com/?utm campaign = fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale

5. Which are examples of Goals in Google Analytics?

(select all answers that apply)

Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form

6. When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

Goal Name
Goal Type
Goal Slot ID
Goal Funnel Visualization

7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

/thankyou.html
/thankyou.php
/thankyou/receipt.php
All of the above

8. Google Ads lets users advertise on which properties?

Google SearchGoogle Display NetworkCampaign ManagerGoogle AdSense9. Enabling auto-tagging does what?Adds Analytics tags to campaign URLsAdds Google Ads tags to campaign URLsAdds campaign hyperlinks to website pagesAdds Analytics tracking code to website pages10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?CampaignsKeywordsBid AdjustmentsDestination URLs